SEO Techniques in 2020 for beginner

SEO Techniques in 2020 for beginner

Search engine optimization (SEO) is all about your website being at the top of the search engine result page. SEO techniques are a set of tasks which are performed by any SEO

       company while handling a client. They help in increasing awareness among the target audience so as to increase the generated traffic on a website. Application of these techniques requires skills and a good knowledge of the target market.
A website is a representation of a company and its business and hence, it should be handled carefully. There are many good as well as bad SEO techniques. The bad ones should be avoided at all cost.
Some of the bad techniques that might harm your business are hidden Texts, Irrelevant keywords, Irrelevant linking, keyword stuffing and Doorway or Gateway Pages. Such bad techniques have a low conversion rate as they provide you with irrelevant traffic. They might also get you banned from the search engine index. SEO companies offering their services at cheap rates often use these techniques.
On the other hand, some good techniques that you might want to use are as follows :

• Domain Name – Include short words. They are easier to remember.
• Domain Extension – Use .com or .net for the global audience. Use .co for region specific audience.
• Host Location – Country wise hosting is preferable.
• URL Names – Include page wise relevant keywords.
• Robots.txt – This is a file which permits or denies access to robots or crawlers to areas of your site.
• Navigation Structure – Keep it simple.
• Meta Tags – Title and Description. – Different details to different pages related to your content.
• H1 Tags – Use for the short on-page content description.
• H2 and H3 Tags- Use for Headings and for sub categories within the Content.
• Page Content – Critical Component.
• Internal Keyword Link Strategy – Use keywords to link between pages.
• Keyword Visibility – Within page Content.
• Image Alt Tags – Helps with Accessibility.
• Privacy Policy – Assures trust and confidentiality.
• Create and submit sitemap – formatted in either .xml -.htm – .txt.
• Create and submit RSS feeds to relevant feed directories.
• Create and submit Articles.
• Find relevant websites within the same market sector or niche and form a link partnership.
• Submit your website to relevant or industry related directories.
• Utilize relevant Social Networks and Forums related to your Market Sector.
• Utilize Blog sites relevant to your Market Sector.