How to improve your ranking in Google to have more visibility?

How to improve your ranking in Google to have more visibility?

Here are 10 SEO tips (search engine optimization) to improve the positioning of your website in 2020. SEO optimization of your website is essential to increase your visibility and the ranking of your pages in the search results of Google and other engines.



Before giving you the 10 SEO tips that will allow you to gain places in the rankings, a short definition of the acronym SEO is essential.

The SEO or Search Engine Optimization includes all optimization techniques for indexing and positioning web pages at the highest level in the search results.

We call SEO friendly a properly optimized web page according to the criteria defined by Google.

How to improve your ranking in Google to have more visibility?

10 tips to optimize your SEO!
Now that SEO has no secrets for you, here are 10 SEO tips selected for you from the 200 recommendations from Google to optimize the SEO of your website.

1: The title of your pages with the <title> tag
It may sound simple and obvious, but make sure your pages all have a title with a title tag  <title> . This tag must be completed and must be a description of the actual page and not of the site as a whole. The title must include the main keywords of the page, be unique and must not exceed 60 to 65 characters. The title tag is displayed in Google's search results.

2: The meta description of your web pages
The description should not only describe a web page, it should also "sell" it . The description of your page is displayed in the search results, so it should encourage the user to click on your link rather than another. The meta description must also include the keywords of your page, be unique and not exceed 156 characters.

3: The hierarchy of your content using the semantic tags H1, H2,…
When we talk about the titles defined by the h1, h2, h 3, h4, h5, h6 tags, the W3c ( World Wide Web Consortium ) tells us:

"A TITLE SHORTLY DESCRIBES THE SUBJECT OF THE SECTION IT INTRODUCES"
This means that a title (hn) will describe by explicitly summarizing the paragraph it presents.

When you classify the titles and sub-titles of your page by ranking them, you bring a notion of value to each of your titles . An H1 title should therefore summarize the general subject of your page, an H6 title will summarize a very detailed section of the subject in your page.

4: Authentication of the author and the publisher
Google is the number one search engine, but Google+ is not yet the number of social networks. Google+ is the social network of Google and the one to favor by your company to optimize your SEO.

THE ASSOCIATION BETWEEN YOUR GOOGLE + PAGE AND YOUR WEBSITE IS RECOMMENDED FOR THE FOLLOWING REASONS:
It allows you to get in touch with your friends, fans, customers and prospects
It is effective for local referencing (Google My Business)
It provides Google with information that helps determine the relevance of your site to a user's search query in Google.
It also allows Google to authenticate the author of a web page with , the avatar of the Google+ profile can be displayed in the search results provided that you are surfing while connected to G +.
 5: Microdata, an “SEO” added value
There are several different formats for metadata such as microformats and RDF. With micro data, you can define an organization, a person, a product and more. Items such as dates, reviews and job titles can be highlighted in search results, it is both an added value for SEO and an opportunity from a marketing point of view.

6: Internal links between the pages of your website
Internal links connecting your pages to each other are often just as important as external links. All pages indexed on Google have a page rank, this page rank can be transmitted to each link on the page that does not have rel = "nofollow". Therefore, if you have links to your own pages, they will get some of that "link juice". The mesh or linking between your web pages must be relevant both for the transmission of the pagerank and for visitors.

7: The website plan or sitemap
A sitemap is a file in XML format which lists the URLs of your website with in addition some metadata like the date of its last update. The Sitemap technique is officially approved by search engines, using the Sitemap protocol does not guarantee that your web pages will be integrated into the index of search engines, but it greatly facilitates and improves the quality of work of crawlers (robot d 'indexing) .

Once built, your sitemap can then be submitted to search engines, usually through a webmaster tools interface like  google webmastertools . (now called Google Search Console)

8: Duplicate data and canonical link
Duplicate content or duplicate content is one of the worst things for your site from an SEO perspective. Each page must have a single domain score and a single URL. If a page on your Internet has an old and a new URL, a 301 redirect must be in place to indicate to the search engine that the page has been moved.

9: Tools for webmasters: Bing Webmaster & Google Webmaster Tools (GSC)
Google, Bing and other search engines have a webmaster tools interface to allow you to consult a multitude of information on your website. You can find there for example the search terms used to arrive on your website, the number of pages retained in the Google index or even possible problems with the indexing of your site. Register your site on Google webmaster tools (renamed Google Search Console) in order to gather very useful information for your SEO and positioning strategy.

10: Rich, relevant and unique text content
Respecting the 9 SEO tips listed above is important to take care of your SEO but it is not enough. You should never lose sight of the fact that the most important thing in your web page is the content . Text content should especially not be limited to the listing of keywords. Search engines must of course find the keywords, but the content must also be readable and make people want to come back to your website. SEO is there to highlight your content and promote it in search engines and not vice versa. A number of words between 200 and 400 is recommended for a web page.

Why follow these SEO tips?
Follow these 10 SEO tips will not systematically guarantee you the first page of Google's search results, many other factors are taken into account for the ranking of your web page, competition on the keywords of your page being the first of them . However, if you don't follow these tips, you are unlikely to improve your positioning. If you do not know where to start to optimize the SEO of your site, an SEO audit will give you the first answers.

6 Tips On How To Optimize Your Blog For Upcoming Festivals

Neither ThanksGiving day is coming and nor Christmas and I should have written this article in the month of November or December but after getting the ideas to write this article I could not resist myself. So, today I am going to share some tips on how to optimize your blog for upcoming festivals in order to get high traffic and earn a good amount of money. I am giving all these tips in advance so that you can get enough time to work on the following points. Lets start:

Optimize affiliate links

Suppose Christmas is coming, then in your blog place links of those products that you think people usually buy on Christmas. You can search for different products on Amazon or other sites and use that affiliate links in your blog.

Optimize posts for money

During the festival season, write review posts in your blog of products related to the festival. In this way you can get a large number of affiliate sales.

Optimize posts for traffic

To get high traffic during festival season you can start some sort of contest and giveaways on your blog/site. Doing this will also help you to get high traffic.

Optimize your blog theme

To leave a good impression on your readers you can change your blog theme/template for 2-3 days related to the festival. Like, if its Christmas you can switch to Christmas theme etc.

Optimize your blog for SEO

During the festival season, try writing on those topics that you think people with search more. Now, you will say if you’ve a tech blog how can you write on other topics. For this, you can create a new category on your blog called off-topics and can share off topic articles there. Do read my article titled Write Off Topic Content And Get Traffic

Optimize hosting

If you expect a high traffic on festival seasons then it is good to switch to some reliable hosting server with high bandwidth, space and CPU usage.

I am sure by following the tips above you will surely benefit a lot from the upcoming festivals.