What is SEO in a nutshell and what does it do?

With over 1.3 billion websites in existence, how can you ensure that people meet you while searching on Google, Yahoo, Baidu or Bing?

In short, SEO can be defined as a marketing technique that helps increase the quantity and quality of traffic to your site.

SEO (or search engine optimization) describes a series of steps you can take to rank high on Google and thus get free organic traffic from various search queries.

Note that I said step, which means that as long as you follow each step (and be patient), you will see good results.

The best way to understand SEO nowadays is to break down its meaning. Thus, SEO is:

A Marketing Discipline - Understanding SEO is important for all your marketing efforts because in this way you can take traffic to your website and generate leads and conversions. You need to write not only content that Google likes, but also content that will resonate with your audience.

A technical task - If you are planning to compete for traffic it is important to know the best practices to optimize your content and site. Those who know the ins and outs of search engine optimization are in high demand because the ROI they bring is high

An exciting field - I don't know about you, but for me, creating dope content and generating freebies is pretty amazing. Also, I love the ever evolving nature of SEO and the fact that marketers like me Requires that they read continuously on new algorithm changes and more.

When a user looks for a term on a search engine such as Google, that result is a series of websites that are relevant to queries and websites that have a solid domain authority (in addition to other factors described below).

For example when you search for 'chocolate cake ideas', in the top results they are adopting the best SEO practices in Google eyes.

This is mainly because search engines use advanced crawlers that gather information on every website, which can gather all the same content on the Internet. This creates an index for each website that compares to an algorithm Google has created for best SEO practice.

Whether you are trying to learn more about SEO or are looking for real ranking techniques on how to improve the SEO of your website, there is a set of on-site and off-site factors that Google and other Search engines favor each site when it ranks. Although there are over 200 factors that affect your site rank, the good news is that anyone can help them improve their website by simply working on some of them.

Here are the most important factors affecting the SEO of a website:

1. Domain Authority

Domain Authority (DA) is a metric that shows how much time your domain has trusted in terms of backlinks and age

The more sites you talk about, the higher your authority.

Similarly, the older your domain, the higher your domain authority

Another important factor I've found is the relevance of the domain name in relation to the main keyword you're targeting. For example, seoexpert.com is more likely to rank better than lucysblog.com for "seo" related queries. Will be.

Finally, some of my SEO expert friends have reported that shorter domains will usually outperform longer domains.

2. Keywords

SEO starts with choosing the right keywords (which you can find very well using Google's Keyword Planner or FFFF). My strategy is to start by choosing medium to less competitive keywords there and then to more competitive terms. To target is to build my post slowly. If you are looking for rank then you definitely need LSI keyword (keyword Which are synonyms for your target words). For example, a site discussing "portable chargers" may include "power bank", "portable battery for phones" and so forth. Be sure to include the keywords you want to rank in titles and sub-titles.

3. Relevance and Reference

Search engines are smarter than ever. They know the difference between a relevant page and a copied one. They can also distinguish whether a site is just about oranges or protein bars. For me, my niche is online marketing and SEO, when I recommend sticking to a niche to make a site and catering content specific to a particular location

4. Number of inbound and outbound links

The more relevant links your website is pointing to, the higher your SEO score. The same goes for inbound links that actually get more likes, especially if they are coming from reputable, relevant and popular sources. For example you can get backlinks by portraying yourself on big news sites.

Google is really good for your site's load.

Are these suggestions for Google SEO?

Google dominates the search engine space with about 80% of all global searches. Yahoo and Bing have about 9% each. However the technologies we are discussing here are specifically about Google SEO, all these search engines. Apply the same as.

Are there any other options for SEO?

Given that the main purpose of SEO is to drive traffic to your site, you can also get more visits through advertisements (such as Google AdWords or Facebook ads), you also drive traffic through affiliate links And cite articles in highly trafficked sites.

Last word

Finally, the best way to learn SEO is to do it. The more organic, natural and unique content you write on your responsive website, the better results you should expect. However, like every other practice, SEO requires time (at least a few months to kick in), so be a little patient and don't get discouraged. It took me at least a year to see some consistent traffic to my site.

The bottom line is that SEO is not a one-time job. This is a recurring strategy that every website should focus on. This can take time, but if you are willing to learn it will definitely stop in the long run. Getting organic traffic is the first step in building a successful business, don't forget that you can drive a lot of traffic from social media by getting featured on major sites, and build a loyal fan base that will buy you consistently. Mention to and their friends

If you want me to take the cumbersome task of SEO with your own hands, I am very happy to do so. I enjoy doing this and have worked on many successful projects for clients in unrelated industries, as the principles apply to any type of content. Send me a message and we can chat about how your business Increased.

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Techno-Ahmad